Post by account_disabled on Jan 1, 2018 10:31:23 GMT
Hello,
My topic is Purchasing Marketing Examples. POP programs focus on the consumer but also provide a service to the trade. Because they help move products off the shelves into consumers’ hands, POP expenditures are often more productive than off-invoice price reductions to the trade, which risk being pocketed and therefore withheld from the consumer.Is this right information? I didn't get the right solution.
please help.
Any help will be appreciated.
Thank you.
My topic is Purchasing Marketing Examples. POP programs focus on the consumer but also provide a service to the trade. Because they help move products off the shelves into consumers’ hands, POP expenditures are often more productive than off-invoice price reductions to the trade, which risk being pocketed and therefore withheld from the consumer.Is this right information? I didn't get the right solution.
please help.
Any help will be appreciated.
Thank you.