Post by lizaseo11 on Nov 10, 2024 5:30:29 GMT
Finding ways to convert website visitors into customers requires not only having a specific strategy, but also constant testing on your own resource.
You can learn how other sites have attracted traffic and converted it into customers, but this will not give results without applying the practice to your site - natural traffic is unique.
That's why you're reading this article - you want to know where to start, how to start, and what solutions you can implement on your own site to increase CTR. In this article, we'll look at 4 ways to convert incoming traffic into customers, or, in other words, 4 ways to increase CTR.
Traffic without conversion is nothing
Many users, webmasters and marketers overestimate the real importance of traffic. You can often see the following words: “We have over 1 million visitors every month!”, “10,000 people visit our site every day!” etc.
The traffic figures are good, but a counter question arises: “how many of these 1 million visitors pay you for your products or services?”
Of course, there is nothing shopify website design wrong with not monetizing your site. If you just want to write articles or post videos and photos on your blog, that is your right. But if you want to make money on your product or service, you need to convert visitors into customers.
How to Convert Traffic into Customers: 4 Effective Ways
You know that CTR is extremely important and any business needs customers who will purchase products or services.
But how exactly do these customers come about, and what do you need to do to get the average visitor to your site to make a purchasing decision?
Let's start with the unpleasant truth: 98% of people who visit your site will not convert into leads .
How to Convert Website Visitors Customers 14
In other words, only 2 out of 100 visitors to your site will be able to perform a specific target action, be it a subscription, purchase or order a service.
Below we will look at 4 ways to increase the final CTR for your website.
1. Audience segmentation
Most online businesses have email newsletters and landing pages. However, the best marketers don’t just use them, they segment their audience before engaging with them.
Let's look at the email subscription. As a rule, it contains the addresses of all visitors who decided to subscribe to updates and information from the site.
Some of these are existing customers who opted in when they purchased. Some are straight from the “top” of the conversion funnel; they don’t yet know whether they should purchase your products or services in the future. Some are potential customers who are interested in purchasing your products/services but for whatever reason haven’t done so yet.
How to Convert Website Visitors Customers 7
Each type of subscriber has their own needs and requirements. And, accordingly, they need different types of content.
160322 Banner Digital Marketing Funnel
For example, subscribers who are at the very top of the conversion funnel will be interested in comparative information on products/services, or video reviews of them. For customers at the bottom of the funnel, information about existing discounts, special offers, and promotions will be much more interesting.
The same applies to landing pages. Subscribers at the top of the funnel will be interested in learning more about you and your products/services in general. Subscribers at the bottom of the funnel may be interested in an offer for a trial period/additional services/discounts.
2. Improving the presentation of material
So, you got traffic from search/social networks. Users went to the product/service page, but for some reason refused to purchase it. Why?
There may be many reasons, from the quality of traffic to the quality of goods/services. Among all the reasons, it is worth highlighting the key one, which largely determines the probability of performing the target action. This is the presentation of the material.
What do we mean by this? For better understanding, let's give some illustrative examples.
Example #1:
Funnel
All the information the client needs is immediately visible on the screen. 5 main facts (so-called bullet points), quantity of goods in stock, price, reviews.
Example #2:
Fun1
A full text of 2.5-3 thousand characters, a detailed descriptive description of the product, a detailed description of the functionality.
Example #3:
Fun2
Basic information, price, reviews, variations - at the top of the page, below - a detailed descriptive characteristic of the product with a brief review of specific functions.
Which of these three options will work best? Does this mean that you should only use one specific way of presenting the material? No, it does not.
A CrazyEgg study conducted on dozens of sites of various topics determined that increasing or decreasing pages and landing pages can lead to both an improvement and a decrease in conversion:
In this case, reducing the page size resulted in a 37% increase in conversion:
911 Restoration 1
In this case (using the MOZ service as an example), increasing the page size led to an increase in sales of the MOZ Pro subscription by 51.83%:
Moz Test
What does this mean? It means that you need to do your own A/B testing of your pages and the elements on them, as well as the way you present your content, to determine which pages are converting the most.
3. Show your importance, cases and reviews
Go to the MOZ homepage we mentioned above. What's the first thing you see?
Mozmoz
The company demonstrates its importance and confirms it with data (600 thousand community members, 37 thousand clients, etc.).
One of the famous Western SEO specialists Brian Dean and his website - Backlinko:
Mozmoz2
Just below the photo you can see that he has been written about in such reputable magazines as Forbes, Inc, Entrepreneur, etc.
Website visitors see that your products/services are purchased by famous brands. They see that you are read by thousands of people on social networks. They see that you are mentioned by famous thematic publications. What happens? Trust in the brand grows, and, accordingly, the likelihood of purchasing a product or service from you.
4. Use targeted Pop-Ups
Pop-Ups are one of the best ways to engage with your audience on your website, but only when they are used based on specific visitor actions.
You can learn how other sites have attracted traffic and converted it into customers, but this will not give results without applying the practice to your site - natural traffic is unique.
That's why you're reading this article - you want to know where to start, how to start, and what solutions you can implement on your own site to increase CTR. In this article, we'll look at 4 ways to convert incoming traffic into customers, or, in other words, 4 ways to increase CTR.
Traffic without conversion is nothing
Many users, webmasters and marketers overestimate the real importance of traffic. You can often see the following words: “We have over 1 million visitors every month!”, “10,000 people visit our site every day!” etc.
The traffic figures are good, but a counter question arises: “how many of these 1 million visitors pay you for your products or services?”
Of course, there is nothing shopify website design wrong with not monetizing your site. If you just want to write articles or post videos and photos on your blog, that is your right. But if you want to make money on your product or service, you need to convert visitors into customers.
How to Convert Traffic into Customers: 4 Effective Ways
You know that CTR is extremely important and any business needs customers who will purchase products or services.
But how exactly do these customers come about, and what do you need to do to get the average visitor to your site to make a purchasing decision?
Let's start with the unpleasant truth: 98% of people who visit your site will not convert into leads .
How to Convert Website Visitors Customers 14
In other words, only 2 out of 100 visitors to your site will be able to perform a specific target action, be it a subscription, purchase or order a service.
Below we will look at 4 ways to increase the final CTR for your website.
1. Audience segmentation
Most online businesses have email newsletters and landing pages. However, the best marketers don’t just use them, they segment their audience before engaging with them.
Let's look at the email subscription. As a rule, it contains the addresses of all visitors who decided to subscribe to updates and information from the site.
Some of these are existing customers who opted in when they purchased. Some are straight from the “top” of the conversion funnel; they don’t yet know whether they should purchase your products or services in the future. Some are potential customers who are interested in purchasing your products/services but for whatever reason haven’t done so yet.
How to Convert Website Visitors Customers 7
Each type of subscriber has their own needs and requirements. And, accordingly, they need different types of content.
160322 Banner Digital Marketing Funnel
For example, subscribers who are at the very top of the conversion funnel will be interested in comparative information on products/services, or video reviews of them. For customers at the bottom of the funnel, information about existing discounts, special offers, and promotions will be much more interesting.
The same applies to landing pages. Subscribers at the top of the funnel will be interested in learning more about you and your products/services in general. Subscribers at the bottom of the funnel may be interested in an offer for a trial period/additional services/discounts.
2. Improving the presentation of material
So, you got traffic from search/social networks. Users went to the product/service page, but for some reason refused to purchase it. Why?
There may be many reasons, from the quality of traffic to the quality of goods/services. Among all the reasons, it is worth highlighting the key one, which largely determines the probability of performing the target action. This is the presentation of the material.
What do we mean by this? For better understanding, let's give some illustrative examples.
Example #1:
Funnel
All the information the client needs is immediately visible on the screen. 5 main facts (so-called bullet points), quantity of goods in stock, price, reviews.
Example #2:
Fun1
A full text of 2.5-3 thousand characters, a detailed descriptive description of the product, a detailed description of the functionality.
Example #3:
Fun2
Basic information, price, reviews, variations - at the top of the page, below - a detailed descriptive characteristic of the product with a brief review of specific functions.
Which of these three options will work best? Does this mean that you should only use one specific way of presenting the material? No, it does not.
A CrazyEgg study conducted on dozens of sites of various topics determined that increasing or decreasing pages and landing pages can lead to both an improvement and a decrease in conversion:
In this case, reducing the page size resulted in a 37% increase in conversion:
911 Restoration 1
In this case (using the MOZ service as an example), increasing the page size led to an increase in sales of the MOZ Pro subscription by 51.83%:
Moz Test
What does this mean? It means that you need to do your own A/B testing of your pages and the elements on them, as well as the way you present your content, to determine which pages are converting the most.
3. Show your importance, cases and reviews
Go to the MOZ homepage we mentioned above. What's the first thing you see?
Mozmoz
The company demonstrates its importance and confirms it with data (600 thousand community members, 37 thousand clients, etc.).
One of the famous Western SEO specialists Brian Dean and his website - Backlinko:
Mozmoz2
Just below the photo you can see that he has been written about in such reputable magazines as Forbes, Inc, Entrepreneur, etc.
Website visitors see that your products/services are purchased by famous brands. They see that you are read by thousands of people on social networks. They see that you are mentioned by famous thematic publications. What happens? Trust in the brand grows, and, accordingly, the likelihood of purchasing a product or service from you.
4. Use targeted Pop-Ups
Pop-Ups are one of the best ways to engage with your audience on your website, but only when they are used based on specific visitor actions.